What Does an Event Producer Do?

If you're in the process of planning an event, then you might well need the help of an event producer. However, if you're new to the events industry or you've never required outside help before, you may be wondering precisely what it is that event producers offer. 

Well, wonder no more. Below have laid out what an event producer is, what they do, and why you might need their help when organising a large-scale corporate or private event. 

What is an Event Producer? What Do They Do? 

An event producer is responsible for organising and overseeing the production aspects of an event to ensure its smooth running. They coordinate vital aspects such as sound, lighting, and video display technologies and ensure you have necessary event infrastructures such as stage furniture, tables and chairs, and power distribution. 

Depending on the nature of the event and client relationship, an event producer may also be responsible for the entire project management, helping to engage vendors and coordinate on-site contractors to bring everything together. Event producers often provide support on the day or evening of the event too, ensuring everything runs as planned.

Lastly, in the absence of a dedicated event planner, they can work with the client to develop creative ideas and event concepts based on research conducted into the target market before using their technical expertise to deliver the vision. 

What's the Difference Between an Event Producer and an Event Production Company?

In short, they are essentially the same thing. The term "event producer" is often given to an individual charged with handling all of your event requirements. However, they may well be part of an event production team and/or company. 

Rarely does a singular event producer work on their own. They usually handle the top-level subject matters and liaise with the client or event planner before handing off each technical element to their respective specialists such as design teams, sound engineers, or lighting technicians. 

An event production company simply houses all of those individuals under one umbrella. So you receive project management expertise, professional help with creative event concepts, and technical and infrastructural support from engineers and technicians. 

That's why, when working with an event production company, you can often outsource even more tasks (such as event management) to these outfits, as they already have the contacts and coordination chops to bring everything together. 

Why Partner with an Event Producer for Your Event?

There are several excellent reasons you should consider partnering up with an event producer for your upcoming event. First and foremost, they have (or at least should have) the experience of bringing together multiple successful large-scale events and boast the expertise to handle everything you need under one roof. 

Secondly, you free yourself up for other vital event activities such as promotion and marketing. On the day of the event itself, you can worry about making sure your guests have a great time rather than stressing about whether your lighting show will be as dramatic as you envisioned or whether your sound equipment is capable of delivering the immersive experience you had hoped for. 

Last but by no means least, you make the entire event organising process easier for yourself. By outsourcing a significant chunk of the work to experts, not only do you free yourself for other crucial activities, but you lower your stress levels, gain access to event organising expertise, and benefit from having the latest technology installed at your chosen venue. 

Choose QOKO Events Today for Your Upcoming Sussex Event 

At QOKO Events, we've worked incredibly hard to earn our reputation as the South East's leading event production company. Our team of incredibly talented project managers, designers, engineers, and technicians unite to offer you a hassle-free event organising experience. 

We are here to provide you with as little or as much support as you need for your event. Whether you need project management experience or a company that can provide all technical elements (such as sound, lighting, display technology etc.) under one roof, we are your go-to solution.  

Head over to our events services section if you want to learn more about what we offer as part of our turnkey event solutions. Or, if you already know what you need, why not give us a call on 01403 626008 to discuss your event enquiry in more detail?